Logo Design
company name
We wanted a company name that was easy to remember and say. Plus, we think it has a nice ring to it… “Hey, we need a change pro to help us with this effort.” That would be us!
Color Pattern
The orange color represents a source of light that provides a clear view of attainable outcomes ahead. As the light source grows from left to right, it reflects an increasing level of acceptance and excitement for the transition from old to new.
Hidden message
The word GO is prominently highlighted at the widest opening of the orange light source, symbolizing readiness for change and taking the next step. It marks a positive action and level of confidence to move forward.
spelling
Change is not spelled out completely because we want to communicate that we are different from what you might expect from a change management and human capital consulting group. This difference starts with the spelling of our company name but it also is experienced through the way that we partner with our clients. We place equal focus on the experience working with us as we do on the work itself.
The choice of spelling also serves as a reminder that not everyone experiences change in the same way. We take careful steps to understand these differences and design and deliver practical and targeted people strategies that enable sustainable organizational growth and transition.
VALUES
PRO refers to PROfessional but it also communicates so much more. It represents everything good that you would expect from your consulting partner such as PROactive strategic thinking, PROmpt delivery, a PROpensity for collaboration, and a track record of PROducing results that last. We also firmly believe that our clients and their business matters should be PROtected and kept confidential, so we would never market or publicize our work unless a client gives prior approval to do so. That’s our PROmise to you!